Project Details
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The Garden House Company came to us with a clear vision: to showcase their handcrafted garden rooms, studios, and annexes with a website and brand identity as beautifully crafted as their bespoke framed designs. Our goal was to create a digital presence that reflects the tranquillity and flexibility of outdoor living, the quality of their workmanship, and the breadth of their bespoke offerings.
Brand Refresh & Visual Identity
For The Garden House Company logo, we aimed to capture the perfect balance between organic growth and architectural precision:
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Form & Symbolism: We used clean, geometric outlines of simplified garden room silhouettes, rooting the company’s expertise in timber-framed garden rooms. The roofline speaks to craftsmanship and structure whilst illustrating the bespoke nature of the offering.
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Typeface & Tone: The custom wordmark uses a refined, humanist sans-serif with gently tapered strokes, conveying approachability without sacrificing professionalism. Its open counters echo the generous window openings found in the company’s designs.
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Colour Palette: A muted olive green anchors the logo in the garden context, evoking foliage and serenity. Paired with a warm charcoal grey, the palette feels both fresh and enduring—much like the bespoke garden rooms themselves.
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Versatility: We designed the mark to work across digital and physical touchpoints—from website headers to laser-etched signage on site—ensuring the brand remains instantly recognisable whether it’s rendered in full colour, reversed out on dark backgrounds, or used as a single-tone stamp on timber cladding.
This logo encapsulates The Garden House Company’s promise: beautiful, bespoke spaces that grow naturally out of the landscape, built with precision and care.
User-Centered Web Design
On the website, immersive, edge-to-edge photography immediately transports visitors into the light-filled interiors of The Garden House Company’s projects. We structured the site around three primary journeys—Design Your Space, View Our Studios, and Get in touch for a quote—so that homeowners and designers alike can quickly navigate from inspiration to enquiry. Key features include:
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Inspirational Project Gallery gives clients an idea of the potential of a garden room or annexe in their family life
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Materials Section pages that display timber, glass, and hardware options with details allowing potential customers the ability to cherry-pick their very own bespoke construction


This unified approach to branding and web design not only highlights the beauty and versatility of The Garden House Company’s bespoke garden rooms but also delivers a seamless, intuitive experience that turns inspired browsers into delighted clients.
