Natasha Hodges Hair

Nestled in the elegant colonnades of The Pantiles in Tunbridge Wells, Natasha Hodges Hair is a sanctuary of style and sophistication. From soft, ethereal bridal up-dos and relaxed, sun-kissed balayage to precision cuts, tints, and highlights using only the finest L’Oréal professional ranges, their team combines cutting-edge techniques with timeless artistry. Every client is treated to a bespoke consultation, ensuring that each hairstyle not only complements their features and lifestyle but also elevates their confidence the moment they step through the salon’s door.

When the NH Hair team engaged Swarm, their brief was clear: craft a digital experience as luxurious and inviting as the salon itself. Key objectives included:

• Showcasing Services & Treatments: With an extensive menu—from keratin smoothing treatments to advanced colour corrections—we needed a way to present each service in a way that was visually crisp, easily navigable, and rich in detail (pricing, duration, product ingredients).

• Reflecting the Salon’s Ambience: The Pantiles location, with its period architecture and refined interiors, deserved a site that felt equally warm and premium, using generous white space, elegant typography, and carefully curated imagery.

• Enabling Seamless Booking & Retail: Clients should be able to book appointments online and explore recommended haircare products with no friction—whether they’re shopping on desktop or mobile.

Our Approach

1. Bespoke Visual Design
   We developed a soft, tonal palette—charcoal greys paired with warm taupe accents—to mirror the salon’s sophisticated décor. Headlines employ a modern serif to evoke luxury, while body copy uses a clean sans-serif for easy reading on all devices.

2. Modular Service & Product Catalog
   Using custom Gutenberg (WordPress) blocks, we built a flexible catalogue system:

   • Service Cards: Each with a hero image, short description, and “Learn More” link to a full breakdown page.

   • Product Showcases: This allows NH Hair to feature a wide range of curated products and services, all with the option of a slide-out ‘book now’ button.

3. Intuitive Booking Integration
   By connecting the site to their existing scheduling platform via API, clients can view available time slots, select stylists, and confirm appointments without leaving the salon’s branded environment.