Project Details

Categories:





Clearview FX exists to give growing businesses and high-net-worth individuals a hassle-free, rock-solid way to move money across borders. By combining deep foreign-exchange expertise with best-in-class technology and white-glove support, they aim to strip out the friction, hidden fees, and guesswork from international payments—helping clients save money, protect their margins, and seize global opportunities with confidence.

In a market flooded with generic “fast-rate” promises and indistinguishable blue-and-green branding, the Clearview FX leadership team asked Swarm to help them carve out a distinct, memorable identity. We began with a back-to-basics branding workshop: interviewing key stakeholders, mapping the competitive landscape, and defining the core attributes that make Clearview FX unique—precision, transparency, and a personal touch.

From those insights, we crafted a refreshed brand platform that includes:

  • A refined name lock-up and logotype, suggesting both the clarity of “view” and the precision of a financial “clearance.”

  • A modern colour palette that balances trustworthy blues with an energetic accent hue, setting them apart from the cookie-cutter FX sites

  • Typography was selected for its readability across both digital and print applications, reinforcing its mix of expertise and approachability.

  • An overarching brand narrative that speaks directly to CFOs and entrepreneurs, emphasising real-world savings, risk management, and the freedom to focus on growth instead of banking headaches

Visualising the foreign exchange market without resorting to tired, cliché stock photography is a real challenge. Rather than lean on images of traders hunched over screens or generic currency icons, Swarm opted for an unconventional, abstract visual language that brings each page’s key idea to life in a fresh way.

The result is a visually distinctive site that feels authoritative yet approachable, turning a traditionally dry subject into an engaging, memorable experience—one where every design element underlines the core message of clarity, control, and confidence in global payments.

With this new foundation in place, Clearview FX now has both the story and the visual tools to shine—appearing as the expert, client-centric partner they are rather than “just another FX provider.” Swarm is proud to continue collaborating with them, rolling out the refreshed look across web, mobile, and marketing materials as they scale their global payments platform.